About Us

Established over 25 years ago, Brands Direct has developed a growing reputation within the industry for delivering innovative and quality products to the retail market.

Working closely with our manufacturing partners we have developed first to market concepts from within our drinks, infant foods and gluten free ranges. Our philosophy is to work hand in hand with both retailers and manufacturing partners in developing a trusted and long term relationship that creates profitable and sustainable products.

Our business ethos is to offer a Category Management solution for our customers and partners from concept to shelf.

In December 2018 Brands Direct Ltd participated in an Agents & Brokers issue 2 BRC Global Standards audit in which we achieved an outstanding result of a AA grade.

Quality & Technical

As part of our process all suppliers are regularly audited and approved to highest recognised industry standards to match the strict requirements the UK retailers insist on. Our own internal procedures ensure that all products comply with the technical definition of quality, safety and legality.

Our own team of dedicated Technical and Quality Managers understand and implement specific individual requirements of our customers and will support all suppliers in achieving these standards. They all have an intrinsic part to play in the development of all NPD to ensure they deliver exactly what the customer wants and expects.

We are committed to ethical sourcing and all suppliers are members of Sedex and we also work with them to ensure that we are developing a sustainable product.

Product Range

Our expertise in our policy of sourcing and creating unique products to the highest technical standard has unharnessed our customer’s sales and consumer choice.


Giving kids the best start – creating healthy, tasty foods and snacks. We are the leading supplier of private label organic, innovative and nutritionally balanced baby snacks.

Our Infant Food Products

  • Cereals stage 1-3
  • Ricecakes
  • Corn Puffs
  • Lentil and Pea Puffs
  • Cereal Bars
  • Fruit Bars
  • Biscuits


Sourcing direct from all four corners of the globe, we have all your rice needs covered, from cupboard staples to the finest specialities. The world loves rice.

Our Rice Products

  • Long Grain
  • Parboiled
  • Brown
  • Arborio
  • Carnaroli
  • Basmati
  • Sushi
  • Thai


Our comprehensive and delicious private label “Free From” range encompasses the full range required to meet the everyday needs of our consumer.

Contact us about our totally allergen free sites.

Our Free From Products

  • Pasta
  • Cereals
  • Cereal Bars
  • Biscuits
  • Ricecakes
  • Ambient Ready Meals
  • Corn/ Lentil Puffs


Our passion and technical expertise enables us to offer a full range of pre-mixed spirits, crafted beer, lager and ciders to the retail and wholesale industry. We have for 25 years specialised in sourcing, developing and manufacturing the finest quality private label beer and cider, and recently developed a unique blend of pre-mixed spirits.

Our Drink Products

  • Craft Beers
  • Low or Non-Alcohol Craft Beers
  • Premium Belgian and Italian Lager
  • Standard Cider
  • Premium County Specific Cider
  • Fruit and Mulled Cider
  • Low Alcohol Cider
  • Bitters
  • Porters/Stouts
  • Golden Ales
  • Fruit Beers
  • Wheat Beers
  • Pre-mixed cocktails
  • Pre-mixed spirits

Branded Products

In addition to being a leading supplier of own label products to the UK market, we also represent a number of branded manufacturers, working closely with them to create a route and strategy to enter the UK market.

Logistics & Global Sourcing

We understand the importance of having a safe, secure and effective transport network. Working with the most up to date logistic systems and having strategically based warehouses allows our dedicated hauliers to meet the lead times and demands required by our customers.

Our Marketplace

Brands Direct Map Placeholder
Brands Direct Map
Products in our Portfolio

United Kingdom

  • Tesco
  • Sainsbury’s
  • Asda
  • Morrison’s
  • Aldi
  • Co-op
  • Waitrose
  • Booker
  • Tree of Life
  • M&S
  • T J Morris
  • Nisa
  • Booths
Australia Placeholder


  • Coles
  • Woolworths
Caribbean Placeholder


  • Barbados
  • Caymen Islands
  • Grenada
  • Jamaica
  • St. Vincent

Contact Us

The Brands House
Brands Direct Ltd
61 Kings Road
Contact : Louise Clark
Phone: +44 (0) 7595 780683
Email: louise@brandsdirectltd.com